Your Design Business – Who Knows YOU?

We’ve all heard the saying  "It’s not what you do, it’s who
you know." And there have surely been times when you have seen that play
out. 

For example, if the newspaper needs a design article and you submit
one, you might find out that the person who got printed knows the editor.
It doesn’t mean your article is not worthy or even that the other article was
better – it just fits the "who you know" model.

But I would like you to twist this common saying a bit, and reconsider it as "It’s
not what you know, it’s Who Knows YOU." Believe me, you will get
a lot more benefit out of Who Knows YOU than who you know.

It is simply a matter of numbers. For example, when I
teach a decorating class in town, I might have 20 attendees.  If I am
lucky I will get to know everyone by name, but it is pretty doubtful.  But
ALL 20 attendees will know ME.  Also, everyone who read the ad advertising
the class will know me.  And then everyone who called and spoke to me
about the class – even if they didn’t enroll – will know me.  And then all
the people who take the class and tell their friends will know me.  See
where this is going?

There have been countless times that I have been hired by someone not
because I knew someone that they knew, but because someone they knew knew me! That’s
practically a tongue twister, but you know what I mean!

So next time you are considering a marketing activity, think about how many
people will get to know you.  The bigger the number, the better your
results will be! 

Let me know how "Who Knows YOU!" works out for you!

Here’s to Designing Your Success!™,

-Mary

-Mary Larsen