So now it is the Wall Street Journal who has something to say about the decorating business. Today it is about the art of Real Estate Staging – check out the article – and ALL of the comments - HERE .
The very short article is barely worth commenting on because it is so silly – to sum it up the writer says if you are buying a house you should ask to NOT see any staged homes – because the pretty fluffed pillows will somehow take over all of your senses and you won’t be able to be objective about the house!
YES it is true that staged homes sell for more money than non-staged homes - just like a car that has been detailed before IT is sold will hopefully garner the best price.
So what do YOU think? Is staging "masking" intrinsic problems in a home in hopes to deceive the buyer- or is just putting it’s best foot forward??!!
One Response
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I honestly don’t have the time to read all the comments on the WSJ blog, I am sure that what I feel has already been covered, however…
Staging is not about deceiving, it is about bringing an organized, well maintained home into its best light. It is like getting a car ready for a trade-in. You don’t leave the old fries in the back seat, finger prints on the windows, dust on the dask and you add a bit of refreshening aroma to it also. It’s about marketing and it is about educating the buyer about what they are purchasing. They are not purchasing grandma’s collection of photos, but her fireplace, so let’s take those distracting pics away and focus on the architecture. One thing the writer forgot, it is ILLEGAL to undisclose things wrong with the home – naive buyers…more like a naive Writer. Buyers should be INSULTED by that insinuations. What was he thinking?
If Real Estate Staging is not necessary, then uneducated, over opinionated Wall Street Journal writers are not necessary either.
Amy Powers
http://www.accenthomestaging.biz
IT MAKES DOLLARS & SENSE!