Interior Design Marketing – More Action, Less Talk!

Have you seen the IBM commercial where all the people are laying on the
floor "ideating?"  And then someone walks in and asks what they are going to do
next, and they say they haven’t figured that out yet!

That commercial cracks me up every time I see it!  I think about how often
that happens to me – I think and dream and create and then drag my feet into
action.  And I mean drag!

A lot of us just need to DO IT.  Oh wait!  Now I am talking about
the Nike commercials!

Oh well, mixed commercials aside, it is obviously a message worth repeating.

So I will make this simple – I am not introducing a new set of things that I
want you to try, but rather encouraging you to take the first step in a
strategy you already have in place or have been planning to put in place.

1.  What strategy do you already have in place or would like to
have in place? Pick one that seems exciting and interesting or fresh if you can.
For example, you may know that networking brings you good clients, so you need
to take action and network more.

2.  Now that you have chosen your strategy, what is ONE thing you can
do today to start making that happen? For example, if you know you
want to network more you could go online and search your local chamber for
their next couple of networking events, and record the dates in your calendar.

3.  Since it is scientifically proven that it is easier to stay in
motion than to start from scratch, consider taking the NEXT step towards your
strategy.  For example, picking the event that fits your schedule and
going ahead and registering now.

4.  At this point, if that is all that you can do, that is fine.
You have made tangible progress!  So congratulate yourself.

5.  Tomorrow, re-look at the strategy that you have chosen.  What
is the next step that you need to take?  For networking, maybe it is
making sure that you have a supply of business cards, and the right clothes to
wear to the event.

6.  Continue taking one simple action until you complete your goal
- and then congratulate yourself and pick a new one!

The strategy I will be working on this week is re-working my marketing mix.
I have a lot of things going on but lack an overall review to make sure I am going where I want to go … i.e. ACTION!  For example, one action step I need to take is to map-out how this blog fits into my
overall marketing plan.  There!  That was simple enough!  I will
let you know what happens next!

So what ACTION will you take?  I would love to hear about it!

Here’s to Designing Your Success™!

-Mary

-Mary Trochlil Larsen