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What Being an Expert Will Do for You!

So I am totally going to be hitting you all up in the near future so that you will have an opportunity to BE PUBLISHED in either a book, and ebook or a training publication that I am working on.
WHY you want to do this seems obvious, yet I can hear it already – I’m too busy to submit – my things (my pix) aren’t good enough – I don’t have anything new to say – etc, etc – and what I say to that is “baloney.”
(oh wait – don’t forget to register for the 5 f.r.e.e webinar event that is THIS Wednesday the 3rd for the design field – register HERE. )

Let me share a little story – several years ago I was contacted and asked if I would be interested in submitting some ideas to a book on Home Staging. The author found me by searching on line for people who do staging and found my website. (HINT – if you don’t have a website, you are missing out on huge opportunities every day!)

At the time – as is the case so often – I was slam busy.  And I put off responding to the request.  Luckily (or according to plan) I had put a reminder of the deadline in my calendar, and the day before the deadline dashed off a note saying of course I would be happy to talk to the author.

In the end I was one of 12 or so designers featured in the book – which then led me to authoring my OWN book – which then led me to be featured in TWO MORE books.

Now, why is this important?  Because being in a book – being published in SOME WAY give you expert status – and now I am going to share with you just a couple of quick things that YOU get when you are an expert.

One of my favorite online authorities – Nancy Marmelejo of Viva Visability recently shared these quick reasons why YOU need to be an expert and get online:

• Build a credible name for yourself in your niche or industry

• Showcase your expertise

• Connect with prospective clients

• Drive traffic to your website, blog, or articles

• Build a following

• Attract joint venture and strategic alliance partners

• Get known by the media

• Broaden your sphere of influence

These are all GREAT reasons to get what you know and what you can do OUT there. And here’s the ending to my story – over 200 designers were contacted for that first book – only 75 responded at all – and only 25 actually carried through.

Don’t be one of those 200 – be one of the 25!!! More info on how you can contribute coming soon.

Here’s to Designing Your Success,

-Mary Larsen

PS – last chance to register for the 5 F.r.e.e webinar series – I’m teaching a great topic – how to boost your biz through online newsletters!  Register HERE

Posted in Home Staging, Home Staging Business, Interior Redesign, Interior Redesign Training, Marketing For Interior Designers. Tagged with , , , .

By Mary
June 1, 2009

2 comments

2 Responses

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  1. Ceil Petrucelli said
    on June 2, 2009

    Another great post, Mary. Count me in! I’d love to contribute in some way!
    I’ve registered for all 5 webinars on Wed afternoon. Really looking forward to them. Also to joining your next Mastermind group!
    Thanks for link to Nancy, too. Looks like we have some mutual friends on Facebook.
    Will you be attending the Green Design Summit being hosted by Gail Doby & Erin Weir of Design Success U?
    Looking forward to Wed webinars! BTW I really enjoy webinars and webcasts more than teleseminars.. that way phone line(s) aren’t tied up and easier to focus – I’m more “visual” than “audio”
    Gee, isn’t that a surprise ….:-)

  2. Mary Larsen said
    on June 2, 2009

    So glad you are going to make the webinars and MORE excited you are part of the mastermind group! Your insight will be welcomed!

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