It’s crazy to think that it is already that time of year – but also fun to think of all of the great things we can do for our clients during this time! 

Another fun thing – the online video training that I have developed. I have had a lot of great conversations about it – and wanted to share with you just a little taste of what is included!

In redesign, shopping for your client and adding accessories to a home is a great add-on service you can offer your clients.

Watch this video, part of my “Live” video series as I talk more about accessories…

Click here to view the embedded video.

Don’t forget you can get full business training that comes with a certification, but also very specific “LIVE” video training on how to stage a home for sale, including the walk through and evaluation, AND specific “LIVE” video training on how to redesign a client’s room using what they already have.

Here’s to Designing Your Success™,

-Mary Larsen

Beside the fact that the show makes me laugh and laugh, I love seeing the completely different homes the main characters live in – and lucky for them, they all have style!

Not everyone is so lucky – which is good for business!  Nothing is more fun than meeting someone who says they can’t decorate, and all they want is for you to make their home beautiful – my favorite kind of client!

This is especially true for “non-decorator” types who need to get their home ready for resale – they just can’t “see” what needs to happen.

If you aren’t offering Home Staging to your clients – you really want to consider it.  And if you have “stage fright” – For the past year I have been working on an online training program that can be accessed immediately to help you add Home Staging and Redesign to the services that you offer.

I am very pleased to say that the training is now available, and at a GREAT introductory price!

I am offering full blown all out business training that comes with a certification, but also very specific “LIVE” video training on how to stage a home for sale, including the walk through and evaluation, AND specific “LIVE” video training on how to redesign a client’s room using what they already have.

I sincerely do not believe that there is any training like this available any where else!

In a hurry? Go here.

In honor of the launch of this training, I will be spending the next several newsletters going over some of the most important aspects of running a successful business – and as you know, I think sending newsletters to your clients is one of those important things!

So enjoy the article below on “Stage Fright Part II” and please let me know if you have any questions by contacting me directly – mary@ Marylarsendesigns.com or just hitting reply to this newsletter.

Enjoy your TV “home tour”!!!
Here’s to Designing Your Success™,

-Mary

PS – welcome to all my new readers!

PS. If you’re worried about your business outlook, consider adding home staging or redesign to your business – learn how by clicking HERE.

Stage Fright?! – Part II

Stage Fright can most commonly be defined as “the fear of performing in front of an audience or group”.   Now, I know you aren’t exactly “performing” in front of an audience or a group when you are staging a home for sale but you are performing for an audience, that audience being the potential buyers of the home.

So why do we have “Stage Fright” when we first start staging homes?  It’s because you have been hired as a professional to help your client prepare their home for sale and you are a key player in the first impression a potential buyer has of the home.  This is a big responsibility and can be a little frightening in the beginning, especially if you’ve never actually taken part in a real, live home staging before.

That’s why I created my “Live” Staging videos; to help take some of the fear out of the home staging process and to give you tips and ideas.  Put yourself in Sterling’s shoes as you watch the “Live” videos of her and me staging a home.

Speaking of tips and ideas…as promised, I am going to share more of my tips and tricks of home staging with you.  In Stage Fright – Part I, we talked about Location, Location, Location.  Well, it is such an important topic that I am going to give you a few more ideas and suggestions on “Location” as it relates to staging a home.

Nothing makes more of an impact on a room than the placement of the furniture and accessories. While in business, you are going to see rooms filled with beautiful individual items, yet the arrangement, and therefore the overall feel, diminishes these elements.  You also will see rooms filled with dated and ugly furniture and accessories, and with the help of your correct placement, they will end up looking amazingly good.

The key to a successful room is achieving a sense of balance and proportion with furniture and accessories.  Your goal is to create a room that feels harmonious, balanced and connected.  The secret is to work with the pre-existing planes, lines, and angles of the space and your items to create your great look.  The following tips will help you achieve this goal:

Hard and Soft – When placing furniture in a living or family room, try to alternate hard pieces, such as tables and armoires, with soft pieces, such as upholstered chairs and ottomans.  Too many hard pieces together will make the room feel hard.  If hard pieces must be placed next to each other, greenery and plants can be used to soften the edges.

Magic Number Three and the Pleasing Triangle – When placing accessories and lighting, your eyes like sets of three.  That is why so many accessories you can buy today already come in a set of three.  And just like three, your eyes like triangles.  You will see this in shapes with high, medium, and low, as well as in lighting, having three points that can create the shape of a triangle throughout the room.

Too Much of a Good Thing – As you work on putting like things with like things, do not go overboard.  If you have a wall with three doors in it and two tall windows, placing an armoire on that wall that is virtually of the same shape will just be too much.  Try to break up the hard lines of the doors and windows with shaped draperies and strategically placed artwork to help move the eye up and down.

Follow these tips when staging your client’s home, and your work will surely impress your client – and all of the people who come to view the home!

For training, be sure to visit www.certifiedprohomestaging.com !!

Here’s to Designing Your Success,

-Mary Larsen

The weather has been beautiful, my customers have their wallets open, and I am really looking forward to a great holiday season!

For the past year I have been working on an online training program that can be accessed immediately to help people add Home Staging and Redesign to the services that they offer.

I am very pleased to say that the training is now available, and at a GREAT introductory price!

I am offering full blown all out business training that comes with a certification, but also very specific “LIVE” video training on how to stage a home for sale, including the walk through and evaluation, AND specific “LIVE” video training on how to redesign a client’s room using what they already have.

I sincerely do not believe that there is any training like this available any where else!

In a hurry? Go here.

In honor of the launch of this training, I will be spending the next several newsletters going over some of the most important aspects of running a successful business – and as you know, I think sending newsletters to your clients is one of those important things!

So enjoy the article below on “Stage Fright” and please let me know if you have any questions by contacting me directly – mary@ Marylarsendesigns.com or just hitting reply to this newsletter.

Happy Happy Fall!!!
Here’s to Designing Your Success™,

-Mary

PS – welcome to all my new readers!

PS. If you’re worried about your business outlook, consider adding home staging or redesign to your business – learn how by clicking HERE.

Stage Fright?! – Part I

We’ve all had it; our first school play, first spelling bee, first time speaking in public….  Stage Fright is a difficult obstacle to overcome.  But I’m not talking about the fear of being on stage; I’m talking about the fear of staging…Home Staging.

Even if you’ve been in the design business for years and feel comfortable and confident talking to clients, even if you’ve taken training classes and become certified in Home Staging, you know what to do, you know how to do it, but your “Stage Fright” is stopping you.

I heard this from so many of my Home Staging and Redesign students that I decided to come up with a solution; a solution that brings you as close as you can to get to a “real, live” home staging without actually being there.

Walk with me and Sterling, a Home Staging student, as we stage a home for sale.  We take a look at everything from curb appeal, the exterior of the home and then move inside and begin the transformation.

You have heard that Location, Location, Location is important in selling real estate, well, we as Home Stagers can’t do anything about the location of the home but we can place furniture and accessories inside the home in a manner that shows off its features.  In the “Live” videos, watch me and Sterling as we discuss and decide upon furniture and accessory placement in order to draw the potential buyer’s eyes to the focal point and highlights of the room.

While we’re on the subject of Location, Location, Location, let me share one of my favorite trade tips…It is not what you have – it is where you put it. A successfully staged home will have a sense of balance and proportion with the furniture and accessories.  Here are a few tips to help you achieve that goal:

Reading the Room – You read the room from left to right, just as you read a book.  Keep your eyes moving smoothly around the room by creating highs and lows, much like an undulating wave or the shape of an S curve on its side.  Use accessories, artwork, and window treatments to help build the highs and lows.

Let Shapes Lead You – Use the shapes of the room and the shapes of the items in the room to help guide you in your design process.  For example, an angle built into a room, such as a fireplace built into a corner, dictates that you place a piece of furniture in the room on a corresponding angle in order to achieve a sense of balance so the room can “feel” right.

Like with Like – Similar shapes work best when they are together.  If you have a short wall and a tall wall, typically your short furniture piece will go on your short wall, and your tall furniture will go on your tall wall.  This also works with a horizontal piece of art over a long sofa or using small accessories in a small room and large accessories in a large room.  Think tall with tall, small with small, narrow with narrow, wide with wide.

You will learn even more tips and tricks of Home Staging in the “Live” Home Staging videos.  Learn why we do the things we do and most of all, gain the confidence that you need to stage a home on your own.  And, just like the fancy TV shows, we even captured the homeowner’s reaction when they walked in to see their newly transformed space.

The book is GREAT (and I highly recommend it as a gift to any woman in the corporate world who needs a bit of encouragement and support) and was filled with very valuable lessons.  But ONE thing really really REALLY stood out for me, and was found in Lynette’s opening remarks on page 4.

” We are all waiting and yearning for something”

Regardless of the situation we are in – how great it seems to be or even how bad – we are all always waiting and yearning for something.

Lynette goes on to say it is the tension between our VISION (that thing we are yearning for) and the Challenges of WAITING that often bring discouragement and stress. And I don’t know about you – but yes!  Waiting for the vision to become reality DOES bring discouragement and stress.

The book is intended to help you become more satisfied in your what you do with the majority of your time -work - and the 10 lessons shared can help you do just that.  The first several chapters work on the theme of “Finding Meaning in the Job You Have NOW!” – not yearning and waiting for a better job or a better situation that will surely bring you that meaning – but finding the meaning in your current job.  Later chapters work on moving from “Great Ideas to Dreams Come True. ”

I think the final chapter is one of my favorites – “Different than What I Thought – Better than What I Imagined.”  Cause really – when does IT show up just like you thought?

Having just been through a serious case of burnout (and taking a good 10 days off to cure it!) this book was just what I needed – a compassionate look at appreciating and enjoying the work you do now, as you prepare for what comes next – since we are all “waiting and yearning” for that elusive “something.”

What is it that you are “waiting” for – what do you think it will “get” you – and is there maybe, maybe, just a chance that what you have now is giving you some of what you are waiting for?  When you find some of that in where you are now… perhaps the wait won’t feel so long.  Feel free to leave a comment!!

Have a great week!

-Mary Larsen

Don’t forget the VERY SPECIAL DISCOUNT for those of you on the call…..  it ends on Friday, May 29th!

Register for the Mastermind Group NOW by visiting the link below and getting the new improved discount pricing

www.growyourdesignbiz.com/mastermind.htm

If you missed the fabulous call you can order it here for $10 – the audio download will be available next week and I will send you a link to the program.  It is filled with things that you can do RIGHT NOW to boost your summer biz!

AAAANNNNNNDDDDDDDD…..

Another fabulous opportunity for you – I know you are really going to love it!

The Society of Design Professionals is hosting FIVE F.R.E.E. webinars NEXT WEDNESDAY on great fabulous topics (and yes, I am presenting - which include:

DesAnn Collins
Tools for Success

Mary Larsen
Clients through email Newsletters

Jill Butler
Tools for Transforming You and Your Business

Kathryn Bechen
PR Pizzazz: How to Get Free PR for Your Interior Design/Decorating/Redesign/Organizing/Real Estate Business

Diana Hudson Kresnye
Win Clients by Creating Computer-Generated “Design Boards

You can learn about EACH PRESENTATION by clicking HERE, then scroll down the page a bit for ALL the info.  For each seminar you can push the “show details” button in the lower right of each descriptor box.

I THINK you need to register for each webinar individually – I know several of the presenters personally – this is going to be good stuff!

Fit it in if you can – and if you can’t make it I think you can get each webinar for $10 or $40 for all five.

Hope to see you on the webinar!

Here’s to Designing Your Success™,

-Mary

Today I am including a link to the online version of Window Visions Magazine, who hosts the conference.  Grace McNamara is the editor, and I was honored to be her guest at lunch at the keynote luncheon.  (look for pictures soon!)

If you go to page 40-41 of the online magazine, you will see all of the award winning window treatments – and they are spectacular! I know you will be VERY inspired.   Click HERE to check them out!

And if I haven’t done so already, I wanted to make sure you got my Special Invitation, so you can get it on your calendar now. It might just be the thing you need RIGHT NOW for your business. You know how strongly I feel about sharing great information that can help grow your biz – well, this is one of those things! And the best thing – you don’t even have to leave your office to benefit from it! SO,

Please mark Wednesday, May 27th at 7 pm Eastern for your F*.r.e.e. conference call “7 Steps to Boost Your Earnings This Summer”! We’ll cover some great ideas that you can put into play RIGHT now to have a GREAT summer of earnings.

This call is based on the calls I host in the “Designing Your Success Mastermind Program” and I hope that you will love the call so much you are just going to have to join the Mastermind Group that starts in June! We always have a great group – and I know you will get the information and support you need to keep on growing.

There will also be a VERY SPECIAL DISCOUNT for those of you on the call….. so you are going to want to be there.

Register for the call in information now by clicking the following link www.growyourdesignbiz.com/mastermind.htm

Hope to “see” you on the call!

Here’s to Designing Your Success™,

-Mary Larsen

This has been an incredible week!

Surely it was the amazing vacation last week – and maybe it’s because I’m taking another vacation NEXT week (not to an exotic island but to Idaho – a very different and good destination!) – but things have just been flying along and man does it feel good!

I’m a big believer that when things are cranking you need to GO with it – and that’s what has been happening today.  I still have to finish up some tiny details for the EXPO in Atlanta next week, but other than that everything I am working on is fun and exciting.

I have a big SAVE THE DATE for you!

Please mark Wednesday, May 27th at 7pm for a f*r.e.e teleconference call “7 Steps to Kick Up Your Earnings THIS Summer” The call will be done in the same format as my Designing Your Success Mastermind Program that starts in June!I hope you will be so inspired by what we share and what you learn that of COURSE you will become a part of the program. Plus, I will give you a great “monetary” incentive to join on the call, so please join me.  I know you will love it.  I’ll have more info out to you soon, but please save the date!

And if you are not yet offering custom window treatments to your clients I am also hosting a webinar about adding Window Treatments to your decorating business - Wednesday May 20th at 4pm - it is going to be a great topic -  learn more about it and register HERE. We’ll also have a couple of great prizes for registrants from Window Vision Magazine and Minutes Matter Studio - you don’t want to miss it!

Because I will be at the Expo next week, today I am going to talk about one of my favorite topics – how to get the most out of a conference.  Enjoy and see you there!

Here’s to Designing Your Success™,

-Mary Larsen

You are attending conferences, right? Nothing can replace continuing education – and nothing can replace taking that new knowledge and putting it into action. Here are my top favorite tips for you to use the next time you attend a conference.

1. Meet the people sitting next to you.  Every time you sit down. Just stick out your hand, say hi, I’m Mary Larsen (okay, use your name)- it’s that easy! Everyone wants to meet new people – you can put everyone at ease by starting the conversation with your own introduction.

2. Take copious notes! There is a direct correlation between writing things down and the ability for the brain to recall the information – even just writing down key points will benefit you later.

3. Every evening review the day and write down the 2 things that you WILL do when you return home. Again, writing things down will keep you connected.

4. Ask your favorite speaker to lunch – you just never know what great things could come out of that relationship. And the speaker will appreciate it, too.

5. Go home and DO at least TWO of the things that inspired you at the conference. Take action. Knowledge coupled with INaction leads to frustration – so don’t get frustrated – DO something!

BONUS #6 – CONTACT the people that you met by e-mail or phone – again, relationships are everything!

Have a GREAT action packed week!  And don’t forget to come by and say hello!

WE Magazine for Women named me as a “Top 101 Women Bloggers to Watch” in 2009 – and I was really thrilled to receive the honor. If you haven’t read my previous blog posts – you should. Lots of helpful information here from me AND your peers – good stuff!

What was funny/not about this honor is that WE Magazine caters to women in their 40s – and I don’t turn 40 til NEXT WEEK! HA! But really, just like everyone else, I am looking around saying – how did 40 happen already???

At the end of May I am hosting a webinar in conjunction with the ADE on “The Art of Window Treatments: How to Add a Proven Revenue Stream to Your Staging, Redesign and Decorating Business.” This will be a great introductory look at adding window treatments to your business if it is not something you are doing already. I’ll keep you posted with more details as they develop.

Don’t forget I will be at the EXPO in Atlanta May 13-16! Here is a little blurb about the redesign class I am teaching – you might want to check it out.

And I have big plans for a retreat this fall for a lucky handful of you – and the topic is “money.” As in “how to make it work for you, and how to make more of it.” Just getting started on the details, but will keep you posted.

And for today’s Marketing Minute I am going a bit off of the beaten path – I am hosting 19 of my family for an Easter/Big FOUR-OH (before the big trip with my siblings to the Dominican Republic to REALLY celebrate) dinner and I thought these tips from Southern Accent Magazine on how to host a dinner party were really helpful - and beautiful, too.

Happy Easter!

Here’s to Designing Your Success™,

-Mary Larsen